Cricket In India – Byju wants to end sponsorship of Indian cricket team: The report was discussed at the BCCI Apex Council meeting on Wednesday. This brand replaced Oppo in 2019. Byju’s was also one of the 2022 sponsors of the FIFA World Cup in Qatar.
The two main sponsors of the Indian cricket team, edtech major Byju’s and MPL, want to pull out of their sponsorship deals with the BCCI. June Byju’s extended the shirt sponsorship deal with the board until 2023. in November for approximately 35 million US dollars. Byju’s now wants to end its contract with the BCCI, which asked the company to continue till at least 2023. March
Cricket In India
2022-11-04 BCCI received an email letter from Byju demanding dissolution of the association after the end of T20 World Cup. As a result of our discussions with Byju’s, we have requested to continue with the current arrangement and extend the partnership at least till 31/03/2023. Read the BCCI note on this.
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The matter was discussed at the BCCI Apex Council meeting on Wednesday. This brand replaced Oppo in 2019. Byju’s was also one of the 2022 sponsors of the FIFA World Cup in Qatar.
The edtech company recently announced plans to lay off more than five percent of its 50,000 employees.
The team’s kit and merchandise sponsor has handed over the rights to Kewal Kiran Clothing Limited (KKCL) to the BCCI for full transfer of its rights. The current contract is valid until 2023. December 31 MPL replaced Nike in 2020. In November.
“On 2nd December 2022 BCCI received MPL’s e-mail. Request letter for complete handover (Team + Commercial) for fashion brand Kewal Kiran Clothing Limited from 12/1/2023 to 12/31/2023.
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With regard to the upcoming women’s home and away calendar, it has been suggested that the current arrangements should not be suspended as they include international appearances.
“We have asked MPL to continue this partnership until at least 31/03/2023 or seek a partial assignment that would only include a suitable chest logo but not a kit manufacturing contract,” the statement read.
The apex council is expected to decide on the contracts of key players, but this will only happen after a new selection committee has been formed. BCCI sacked the Chetan Sharma-led team after the T20 World Cup in Australia.
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New Delhi, Feb 2 () — Women’s cricket looks set to emerge from the shadow of the male-dominated game in India, as the rest of the world prepares for the birth of a sporting superpower.
While male players have long enjoyed rock star status in a cricket-mad nation, their female counterparts have to fight hard to be taken seriously.
But their fight has finally paid off and 15 years after the Indian Premier League (IPL) began, a full-fledged women’s T20 tournament will begin in March.
The Board of Control for Cricket in India (BCCI) has collected nearly Rs 690 crore so far. Dollars come from the sale of franchises and media rights, and the revenue stream will increase further when a title sponsor comes on board later this month.
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Indian captain Harmanpreet Kaur has called the league a “game changer” for women’s cricket in the country due to the growing passion for the women’s game among Indian fans.
That enthusiasm was evident in the home T20 series against Australia in December, which the tourists won 4-1.
The inaugural DY Patil Stadium attracted over 25,000 spectators, while over 47,000 turned up for the second match at the same venue on the outskirts of Mumbai.
While Australia has dominated women’s cricket for the past two decades, India now have a solid footing, winning the U-19 World T20 Championship in South Africa on Sunday.
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“Women’s cricket may not be more popular than men’s cricket in India, but we can certainly hope to match them.”
In the rest of the cricketing world, excitement about the earning potential of the WPL’s top players is dampened by concerns about a repeat of India’s prowess in the men’s game.
Pune-born former Australian captain Lisa Stalker told Cricinfo, “Many players fear that India will dominate world cricket when the Women’s IPL starts.
“India will continue to lead many initiatives related to women’s cricket,” ICC Cricket CEO Wasim Khan told the media on Wednesday.
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“The values that have been created for those (WPL) teams just reiterate how valuable and how important women’s cricket is and how potential investors see it.”
Khan said the WPL will change the entire women’s game in the next few years.
“We’re very confident that what’s happening in India has given us the motivation to try and really take the game to the next level,” he added.
“We really believe on cricket boards that the landscape looks very, very different in the next five years.” In the decade since Gary Cardinale founded the private equity firm RedBird Capital Partners, he has acquired stakes in sports as big as Fenway Sports Group. Yankees YES network and Italian soccer team AC Milan. One of his RedBird partners, Alec Shiner, previously worked for the N.F.L. Vice President of the Dallas Cowboys and then President of the Cleveland Browns.
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So both men know very well what a billion dollar business is like. But the sport where they’re seeing the most growth these days may come as a surprise.
“When we first started looking at cricket, we weren’t experts by any means,” Scheiner said. But the more we looked at it, the more we realized it looked like the N.F.L. It did 20 years ago.”
For this reason, in June 2021, “RedBird” acquired a 15% stake in Rajasthan Royals, a team that competes in the Indian Premier League, for USD 37.5 million. The money that has flowed into the league over the past 15 months suggests the RedBird has a bargain.
Four months after closing this deal, I.P.L. The development team was sold for 940 million. Eight months later, the league negotiated new television and digital rights deals worth $6.2 billion.
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At more than $1 billion a year, that means India’s premier cricket competition, a closed league with just 10 teams, now generates annual broadcast revenue equal to that of major leagues like the N.F.L. ($10 billion a year), the English Premier League (about $6.9 billion) and the N.B.A. ($2.7 billion).
In terms of the game, the I.P.L. whose season lasts only two months, is now behind only the N.F.L.
Disney and Sony were among the participants in last year’s broadcast rights race. CVC Capital Partners, the private equity firm that owned the Formula 1 motor racing series, recently added the I.P.L. team to a collection that already includes rugby and football interests. Among those he failed? N.F.L. The American owners of the Tampa Bay Buccaneers and the English football giant Manchester United.
“I’m not sure we even thought the global demand for franchises would be this high,” Scheiner said. It’s possible that RedBird is worth 37.5 million dollars, quadrupling in value in just one year. And with new investors coming in, most experts agree that any I.P.L. The franchise is currently worth at least $1 billion or more.
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Making money in cricket is a new phenomenon in India. In the 1990s, the governing body of sports in India had to pay state broadcaster Doordarshan to show national team matches. I.P.L. The beginning of 2008 changed everything. League teams play Twenty20, a TV-friendly version of the three-hour game that has eclipsed the multi-day Test format and given cricket a dull and pedestrian image. I.P.L. The match now attracts more than 200 million national television viewers
India’s passion for cricket and the size of its market have attracted the attention of wealthy foreign investors. Credit… Indranil Mukherjee/AFP — Getty Images
The rise of the league was fast. Its architect, Lalit Modi, was a mid-level manager at the governing body of sports in India, the Board of Control for Cricket in India. He rightly observed that Twenty20 could marry India’s love of cricket with many business opportunities, and in 2007 he finally cut through some unlikely negotiations to build a sports league from scratch.
He promised a group of the world’s best cricketers salaries that they couldn’t get anywhere else. He held a high-profile auction to sell the teams to Indian businessmen and